A social media strategy your team can actually execute.
I build the system. I manage the people.
You approve and move on.
Posting consistently is easy. Posting consistently in a way that actually builds something, sounds like your brand, and connects to your business goals is a different skill set. Most social media managers are great at execution. They're not always great at strategy, and they shouldn't have to be. That's what I'm here for.
I don't post for you. I develop the strategy, hire or vet the right social media manager for your brand, onboard them with clear SOPs and briefs, and oversee their output so nothing goes out that shouldn't. You get a functioning social team, not a dependency on one person.
What's included:
Platform strategy development (TikTok, Instagram, LinkedIn)
Social media manager sourcing, vetting, and onboarding
SOPs, content briefs, and brand voice guidelines
Content calendar oversight and approval workflows
QA and quality control
Analytics reporting structure and goal-setting
Regular performance reviews and strategy adjustments
Who this is for:
Business owners who have tried to manage social media themselves have burned out. Founders who hired a social media manager and got inconsistent results because there was no strategic layer above them. Anyone who wants social work without having to babysit it.
What it looks like in practice:
For Honey House, I built out the social strategy, sourced and onboarded a social media manager, developed the SOPs and content brief so they could execute independently, and stayed on as the strategic oversight layer.
For Rachman Clinic, I brought in Emily/Sunrise Social to run execution while I maintained strategy, content calendar oversight, and QA. Different businesses, same model: the right people doing the right work, with a clear system holding it together.
Let's build your social team the right way →
Assorted Graphic Design
(social media, physical marketing collateral, signage, animation, etc.)
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![A digital graphic providing a hiring tip about using Kolbe scores to match candidates' personalities during the final interview process.]()
Social Media Graphic Animation
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![Blue background with white text reading 'For Lawyers Eyes Only' above a stylized eye graphic and the words 'Law Junkie' below.]()
Social Media Graphic Design
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![Quote encouraging early product launches with a portrait of Lindsey Redd, CEO and Co-Founder of ONU, and the Sterling Road logo.]()
Social Media Graphic Design
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Social Media Design & Management
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![Open booklets showing guides and information about employee engagement and partnership programs on a wooden surface.]()
Marketing Collateral
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![A digital graphic titled "6 Quick Fundraising Tips" featuring a laptop, a smartphone displaying stock charts, cash, and a person pointing to the phone. Tips include public speaking, setting targets, involving investors, answering investor questions, not pushing too hard, and learning from investors.]()
Social Media Graphic Design
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![A man in a dark blue suit giving a presentation at a conference, with a backdrop reading "Engagement Multiplier." He is standing next to a chair on stage, with several people seated at tables in front of him, and a large screen displaying the words "FOUNDER HOT" on the right.]()
Trade Show/Conference Material
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![A display stand with brochures titled 'Be Brave', part of the 'Keys to Engagement Series'. The brochures encourage organizational transformation through bravery and feature a graphic of a person with a label pointing to them that says 'you'. The display is on a blue table with additional brochures, and a tablet screen is partially visible on the right. The background has wall art of large floral and tree illustrations.]()
Marketing Guide Design
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![A clear glass award with an engraved logo and text reading "Accredited Engaged Organization 2016," placed on a wooden surface with a brick wall in the background. Overlayed text says, "Congratulations Strategic Coach," and the bottom text reads, "Engagement Multiplier."]()
Social Graphic & Trophy Design
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![Open booklet showing branding and social media strategy, including font choices, logo designs with yellow and black colors, and a sample Instagram profile for Bunn DJ Company.]()
Client Social Re-Brand
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![A presentation slide titled '7 Reasons to Give Employees More Equity' listing benefits such as increased runway, incentives, investment return, less pressure, weeding out mercenaries, delayed payments, and best companies doing it, with a background of people at a meeting.]()
Social Media Graphic Design
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![Digital advertisement for startup founders pitching practice session, includes a laptop graphic with a question mark, event date and time, and a link button.]()
Social Media Graphic Design
