I'm Ashleigh Blumthal. I help your team decide what your marketing should do, then I lead the work myself, with specialists I manage when it needs more hands.
A wide range of brands and teams, from venture firms and federal contractors to clinics, law firms and consumer brands. And clients who stay: my longest client relationship is more than four years in and still going.
That's the job I take on. I learn your business, decide what's worth making, and produce it with a few trusted specialists, so you're not managing freelancers or re-explaining yourself to a new account manager every few months.
You get one experienced person who owns the creative work and keeps it going every week.
What a fractional creative lead doesPick the one that sounds like you, and you'll see how we'd usually start.
For more than four years I've run day-to-day marketing for an early-stage venture firm: founder and portfolio communications, newsletters, social strategy, video, paid ads and reporting. Managing and collaborating with ateam on social media and video editing.
65.9% general newsletter open rate, August 2026
Read the case study
I ran marketing and creative for a government IT contractor, from the messaging and design of its pitch presentations to its challenge coins. For its philanthropic arm I led the full rebrand: the logo and brand system, the website, the marketing assets and the videos.
Full rebrand brand, website, assets and video, all from one lead
Read the case studyIn their words
I am just so impressed with your work! You took all of our mishmashed comments and brought them to life. I LOVE IT!
About Ashleigh
Before AB Creative I worked in video and marketing, including time in-house at a tech startup, so I know what it's like to be the team that has to deliver. Through AB Creative I've led the marketing and creative for venture firms, a medical clinic, a government contractor, food brands and founders, usually as their one point of contact from the plan to what goes out each week.
My dad built custom homes, and I grew up around blueprints and job sites. I still work the way he did: plan it properly, show up, and do it well even when nobody would notice a shortcut. I'm based near Denver, I work with clients remotely, and I lead every project myself.
Ways to work together
For when something isn't working and you want a clear plan. It usually starts with the Blueprint, a short review of your brand, content and channels that ends with a prioritized plan you keep.
About the BlueprintI act as your creative lead, alongside your team or in place of one. I set the plan, run the specialists and keep the work going out every week.
What a fractional creative lead doesA defined piece of work with a start and a finish, like a rebrand, a website, a video series or a newsletter launch, led the whole way through.
See some of the workInside any of them: strategy, video, newsletters, brand, websites and the team to run it. Everything I take on
Whether you need help working out what to do or someone to run work you've already planned, a few lines about your team and what you need is plenty. I read every message myself.
