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Federal IT contractor and its foundation · 2021 to 2023

A full rebrand and website for a contractor's charitable foundation

A federal IT contractor wanted its community work to have a name and a look of its own. I led marketing and creative for the contractor, and for its foundation I did the whole rebrand: the logo and brand system, the website, the marketing assets and the videos.

Client
A federal IT contractor and its foundation
My role
All marketing and creative
Team
Designers I hired and directed
Timeline
2021 to 2023
The foundation logo, two overlapping hands, with its four cause icons

The ask

The contractor was already giving back through scholarships, meal programs, veteran support and more, but none of it had a home. It needed a brand people could recognize at events and online, and a way to tell those stories as they happened.

What I did

  • Built the brand system: a two-hands logo, colors and an icon for each cause
  • Designed the website and its pages for each cause, news and events
  • Made the videos and marketing assets for scholarships, meal programs and fundraising
  • For the contractor itself: messaging and design for pitch presentations, challenge coins, a training program logo and a run of videos, from explainers to event videos

The work

The foundation logo and cause icons
The brand systemA two-hands logo and an icon for each cause: health and wellness, homelessness, education and human trafficking.
The websiteThe full homepage: who they are, partner stories, the four causes, news and events.
Scholarship promo title card
Scholarship videosPromos and awardee videos for the foundation's university scholarship.
Watch it
For the contractor itself
  • Messaging and design for pitch presentations
  • Challenge coin designs
  • A logo and colors for its training program
  • Videos from explainers to event and appreciation videos
  • Its YouTube channels

Have something like this?

Tell me what you're working on.

Whether you need help working out what to do or someone to run work you've already planned, a few lines about your team and what you need is plenty. I read every message myself.