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The work, and the thinking that ran it

More than ten years in marketing and creative, including time as the marketing and creative director at a tech startup. Today I'm the right hand for teams' marketing and creative: I set the direction, run the team, or do both, often for years at a time.

Three case studies first, then more examples. If you want to see something specific, ask and I'll send it.

Promo for The Circadian Crew Field Manual, a free guide made for a functional medicine clinic
Over 3,000 lead generating guide downloads in two months

Clinic · Instagram followers

3×followers in one month

5K15K+MayJun

May to June 2026

Clinic · monthly views

133K355KMayJun

2026

Covers from a venture firm's founder education series in three formats
one founder video a week, turned into a whole program

Venture firm · newsletter

65.9%

open rate, August 2026

Case studies

Early-stage venture firm · since 2021 · Fractional creative and marketing lead

The managing partner's right hand for marketing

For more than four years I've run day-to-day marketing for an early-stage venture firm: founder and portfolio communications, newsletters, social strategy, thought leadership, video, podcast promotion, paid ads and reporting. I hired and manage the social media manager/strategist and video editor, manage website projects and outside developers, and helped promote the firm's founder grant program.

Read the case study

65.9%

newsletter open rate, Aug 2026

5.3%

click rate, Aug 2026

4+ yrs

since 2021

Functional medicine clinic · since June 2025 · Fractional marketing lead

A content system that leads to patients, plus a full rebrand and new website

The problemA library of good content with nothing pointing to a next step.

My roleStrategy, creative direction, SEO, email and lead-gen. I hired and direct the video editor and social media manager, and led the full rebrand (messaging, colors, visuals) and the new website, managing the developer, the budget and the client's goals.

39completed intake forms in March and April 2026, the best two months on record

~40%more intake forms per month, March to October 2026 vs January 2022 to May 2025

Read the case study
  1. Topic video
  2. Free guide
  3. Newsletter
  4. Intake form

every piece points somewhere

one topic, five formats

the goal was patients, not followers

Smaller pieces along the way 10
  • 2026Venture firm's podcast Brand assets, cover art, clip templates and video production
  • 2025Consulting firm principal Personal brand management, social strategy, marketing consulting
  • 2024 to 2025Raw honey brand Amazon ads for a new hot honey, edited from a product shoot, then the plan for the next shoot and the social calendarWatch it
  • 2024Real estate investor Social strategy, content creation and marketing management
  • 2023 to 2024IT services firm A company intro video, produced and edited in time for a conference, then used on their homepageWatch it
  • 2022Federal IT contractor A logo and colors for its internal training program
  • 2021Federal IT contractor A scholarship campaign for university students, one of a run of videos for the contractor and its foundationWatch it
  • 2021Wellness educator Course promo videos and testimonial edits
  • 2020 to 2021Drone survey software company A training video series with original animation, plus customer story videosWatch it
  • 2020Trial law firm, through an agency Promo videos and social cutsWatch it

Industries Venture capital and startups · Technology · Government contracting · Nonprofits · Healthcare and wellness · Law · Real estate · Consumer brands · Media and podcasts

Early-stage venture firm · since 2021 · Fractional creative and marketing lead

The managing partner's right hand for marketing

For more than four years I've run day-to-day marketing for an early-stage venture firm: founder and portfolio communications, newsletters, social strategy, thought leadership, video, podcast promotion, paid ads and reporting. I hired, managed, and collaborated with a video editor and social media manager to bring the content to life.

65.9%

newsletter open rate, August 2026

5.3%

newsletter click rate, August 2026

4+ yrs

running marketing day to day, since 2021

Read the case study
The managing partner on camera in a weekly founder topic video, captioned about talking to 200 potential customers
founder video, week after week
The venture firm's redesigned homepage
the website and newsletters

Functional medicine clinic · since June 2025 · Fractional marketing lead

A content system that leads to patients, plus a full rebrand and new website

The problem: a library of good content with nothing pointing to a next step.

My role: strategy, creative direction, SEO, email and lead-gen. I hired, managed and collaborated with a video editor and social media manager/strategist. I also led the full rebrand and the new website, managing the developer, the budget and the client's goals.

Read the case study
The clinic's new homepage after the rebrand

the new site, rebrand and all

39

completed intake forms in March and April 2026, the best two months on record

~40%

more per month, March to October 2026 vs January 2022 to May 2025

every piece points somewhere
the goal was patients, not followers

One clinical topicfrom the clinic's expertiseCreative directionand production planShort-form videoCarousels and postsLong-form YouTubeSEO articles, Learning HubNewsletterSubstack essaysFree guidelanding page and formEmail nurtureautomated follow-upPatient intake formthe goal of every path

one topic, five formats, every one pointing to the next step

The foundation logo, two overlapping hands, with its four cause icons
the new brand
The foundation's new website on a laptop and a phone
and the site

Federal IT contractor and its foundation · multi-year · Rebrand lead

A full rebrand and website for a charitable foundation

I led the whole project: hired and managed the developer, made every rebrand decision, and managed the client and the budget. Brand, website, assets and video, all from one lead.

Read the case study

Smaller pieces along the way

Show the smaller pieces
All
Social and content
Video and editing
Brand and websites

These are just a few examples of recent work. If you want to see something specific, ask and I'll send it.

A week's assets for 3 Patterns of Startup Failure

Early-stage venture firm · 2021 to now

A founder video every week, and everything made from it

I make one topic video a week with the managing partner, then turn it into covers, thumbnails, reels, carousels, posts and newsletter features.

Read the case study
Honey ad frame

Raw honey brand · 2024 to 2025

Amazon ads for a new hot honey

I edited the ads from a product shoot, then planned the next shoot and the social calendar.

Watch it
Opening frame of the intro video

IT services firm · 2023 to 2024

A company intro video for a homepage

I produced and edited it in time for a conference. It then became the banner video on their homepage.

Watch it
The managing partner on camera

Early-stage venture firm · 2022

The announcement video for a founder grant

I made a short launch video with motion graphics for the day the grant opened.

Watch it
Scholarship promo title card

Federal IT contractor · 2021

A scholarship campaign for university students

One of a run of videos I made for the contractor and its foundation, from scholarship promos to explainers and event videos.

Watch it
The clinic homepage

Functional medicine clinic · 2025 to 2026

A relaunched clinic website, built around how patients start

I led the relaunch of the clinic's site and managed the clinic's developer through to launch.

See it live
Line illustration of a surveyor and drone

Drone survey software company · 2020 to 2021

A training video series with original animation

I made course videos and motion graphics that explain the product, plus customer story videos with Lane Construction.

Watch it
The firm's homepage

Early-stage venture firm · 2022 to now

Website pages, redesigns and automations for a venture firm

I redesigned the resources and grants pages, made portfolio and referral pages, and set up a newsletter-to-site automation with the firm's web agency.

See it live
Trial lawyer beside verdict figures

Trial law firm, through an agency · 2020

Promo videos for a trial law firm

I edited a series of promos and social cuts while working with a creative agency.

Watch it

Also from the last few years

  • 2026Venture firm's podcastBrand assets, cover art, clip templates and video production
  • 2025Consulting firm principalPersonal brand management, social strategy, marketing consulting
  • 2024Real estate investorSocial strategy, content creation, and marketing management
  • 2022Federal IT contractorA logo and colors for its internal training program
  • 2021Wellness educatorCourse promo videos and testimonial edits

Industries: venture capital, technology, government contracting, nonprofits, healthcare and wellness, law, real estate, consumer brands, media.

In their words

What clients have said

The video looks absolutely incredible! You did an amazing job! Sophie and I just watched it. We love the music choice and we love how you cut the testimonials… You actually made them sound even better with the way that you cut them!

Client · course creator's team
1 / 5

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