A clear plan for what to make next
The Blueprint is a paid review of your brand, content and channels that ends with a written, prioritized plan. It's yours whether or not we keep working together. It starts, like everything else, with a free 20-minute call.
What happens
What happens, and what you get
It usually takes about two weeks from the kickoff to the walkthrough.
- 1
A kickoff conversation
About an hour with you and the people closest to the work: what you're trying to do, what you've tried, and what's in the way.
- 2
I review what you have
Your website, social, email and video, and the numbers behind them, so the plan rests on what's actually happening.
- 3
I write the Blueprint
What's working, what to stop, and what to make next, in order, for the next 90 days. For each priority: why it matters, roughly how much effort it takes, and who should do it.
- 4
We walk through it together
A second conversation to go through the plan, answer questions and adjust anything that doesn't fit how your team works.
Who it's for
Teams that know their marketing needs attention but aren't sure where to start, or want to see how I think before committing to ongoing work.
You get: the written Blueprint, a 90-day priority list, and two conversations. It doesn't include making the work itself. If you want me to carry it out, that becomes a project or ongoing work.
Common questions
Something else on your mind? Ask it when you get in touch.
How much does it cost?
It's a project rate, quoted after the free 20-minute call once I know how many channels and people are involved.
What happens after?
Some clients take the plan and run with it. Others ask me to stay on as their fractional creative lead and carry it out, billed hourly.
Related
Want a Blueprint, or not sure yet if you need one?
Tell me what you're working on.
Whether you need help working out what to do or someone to run work you've already planned, a few lines about your team and what you need is plenty. I read every message myself.