Early-stage venture firm · since 2021
The managing partner's right hand for marketing
For more than four years I've been the day-to-day marketing and creative lead for an early-stage venture firm. I decide what the firm says to founders, its portfolio and the wider startup community, and I run the people and projects that carry it out.
- Client
- An early-stage venture firm with about 95 portfolio companies and exits
- My role
- Fractional marketing and creative lead
- Team
- A social media manager and video editor I hired and manage, plus outside developers and a web agency
- Timeline
- December 2021 to now
What I do
- Run marketing day to day: priorities, ads end to end, reporting and budgets
- Lead the team: I hired and manage the social media manager and the video editor
- Own the communications: two newsletters (one for the community, one for portfolio founders), thought leadership, social strategy, and founder and portfolio updates
- Lead the web projects: a full website redesign alongside the managing partner, outside developers, an email deliverability project, and the budget for each
- Build content and brand: weekly topic videos, clips from his speaking engagements and from the podcast he's part of, the podcast's brand and promotion, and help refining the firm's brand
- Vet and promote: media and event opportunities, and I helped shape and promote the founder grant program
The work
How it fits together
The team
Hired and manage a social media manager and a video editor
Newsletters
Two: one for the startup community, one for portfolio founders
Social and thought leadership
Social strategy, plus founder and portfolio updates
with the managing partner
Me
marketing and creative lead
for founders, the portfolio and the startup community
Video
Weekly topic videos, clips from his talks, clips from the podcast he's part of
Web projects
A full redesign, outside developers, an email deliverability project
Ads and reporting
Paid ads end to end, reporting and budgets
Results
general newsletter open rate, August 2026, with a 5.3% click rate
founder newsletter open rate, August 2026
Results are for the periods shown. They reflect the whole program, including the client's own input.
Have something like this?
Tell me what you're working on.
Whether you need help working out what to do or someone to run work you've already planned, a few lines about your team and what you need is plenty. I read every message myself.